Danny Vicente

The most important Susan G. Komen event is the Race for the Cure, a 5k race that contributes to the numerous efforts towards breast cancer treatment.

For this event we created an audio mobile experience that takes the user through the 5 stages that a breast cancer survivor surpasses, during the 5 km of the race.

The day of the event, participants could access the mobile application and pick one of five cancer survivors as a mentor during the race. Using the device's GPS, we detected when a user completed one kilometer/stage and passed to the next, at that time the audio changed and the user would start listening to the experience of the mentor at that corresponding stage of recovery.