In an unprecedented partnership, the Puerto Rico Tourism Company teamed up with TripAdvisor to create a content campaign. Real TripAdvisor 5-star traveler reviews were transformed into beautiful movies that portrayed exactly what the traveler wrote. The movies were then placed back on TripAdvisor social media and PR's official website. Tourists were turned into the screenwriters of movies narrated by Puerto Rican stars.
AWARDS:
El Ojo Festival - Bronze, integrated Campaign | Ojo Local, Puerto Rico | Shortlist, Branded Content.
El Sol Festival - Gold, Media Branded Content | Silver, Direct Marketing Social Channels.
Cúspide Awards 2014 - Gold, Film | Gold, Media | Silver, P.R.
CREDITS:
Concept: Daniel Vicente
Creative Director: Johanna Santiago
Copywriter: Marcus Grajales