Case study
How is it possible that Puerto Rico, the country with the longest christmas in the world, also has the shortest christmas song in the world?
We created a web application for Heineken where users could add verses to José Feliciano's song "Feliz Navidad" and make it longer. To participate users wrote a verse and entered it into the application. Once the verse was entered, the system returned a code that enabled them to sing their verse by calling a number that was given. That verse was recorded and then received by the system through web services. Each day the best audios were selected and automatically added to the song. In the end, the 3 minute song became the longest Christmas song in the world: 15 hours and 14 mins.
AWARDS:
Cannes Lions 2013: Radio Silver Lion, Media Silver Lion, Media Bronze Lion.
LIA awards 2013: Radio Branded Content Silver.
One Show: Branded Content 2 Merit Pencils.
CREDITS:
Creative Director: Jaime Rosado
Interactive Creative Director: Manuel Torres
Art Direction / UI design: Daniel Vicente, JuanCarlos Montes
Copywriter: Gabriela Bonilla, Pablo Torres