Danny Vicente

OBJECTIVE:

Create a promotional program for 2014 most important races.

IDEA:  

We made runners live the “Win from Within” philosophy by making them win the most important race of all, the one within. We created the “Break a Sweat Record” mobile app. This app puts everyday runners, at every significant race, to compete against themselves for instant prizes. To win, runners had to beat their 2013 race time during the 2014 race.