PROBLEM:
Discriminatory policies prevent gay men in America from donating blood. This antiquated policy is not based on current science, stigmatizes the LGBTQIA+ community, and undermines crucial efforts to increase the nation’s blood supply.
CLIENT:
Texas Latino Pride is a Dallas-based organization started in 2014 as an annual event to promote and honor the diverse Hispanic/Latinx culture in a way that would promote inclusivity within multi-cultural embedded communities. Now, we’re directing our efforts to push for a change in the blood donation policies in America, and to encourage these much-needed donations.
CREDITS:
Art Direction: Daniel Vicente, César Aragón
Copywritter: Ernesto Martinez